Every industry vertical, for its email marketing campaigns, is observed to have a specific Click-Through Rate (CTR). These numbers seem to have stuck at where they are and have been accepted as "industry average." Here is a quick dissection of what happens in a typical email marketing campaign.
Marketing emails are being sent to targeted customers.
A qualified prospect, Ann, receives her copy of the email and opens it.
She reads it and discovers that it’s exactly what she’s been looking for.
Ann postpones responding to it to a later time.
[Ann didn't get back yet]
Sales closure.
* Even the most qualified and needy prospects fall prey to procrastination owing to convenience factors. They want to act upon it at a later time. But that never happens. We call this ‘the last mile gap’ — the single major factor that inhibits sales conversion in email marketing campaigns.
Introducing Pounz CTA. A CTA button that makes contacting call center a delightful experience. With Pounz CTA embedded in the next marketing email, prospects will never want to postpone contacting you. Ever gain.
Thus bridging the last mile gap.
Pounz is a marketing technology stack that incorporates tools and techniques to take marketing campaign effectiveness to new highs. It leverages CRM system and BI. Pounz CTA—its patent-pending technology—helps amplify marketing campaign response.
Need to know how to improve the CTR of your email marketing campaigns? We will be glad to talk to you. Give us a call or send an email!
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